At Craft Flow®, we believe clothes should be comfortable, stylish, and affordable. That’s why we create high-quality shirts, jackets, pants, and more for the whole family.

Our Story

It all started in 2015 when our founder, Jane Smith, was shopping for her son. She wanted to find him stylish clothes he could play in, but everything was either too expensive, uncomfortable, or didn’t fit right.

Jane figured there had to be a better way. She began designing and producing her own line of boys apparel focused on soft, natural fabrics and casual-cool styles. Other moms took notice and started asking where they could buy her clothes. That’s when Jane knew she was onto something big.

She rented a small warehouse, bought some sewing machines, and launched Craft Flow®. We started out only making boys button-downs and t-shirts. But over the years, by listening to our customers, we’ve expanded into dress shirts, jackets, joggers, shorts, and girls styles too.

While we’ve grown, our mission remains the same: create affordable, trendy clothes for the whole family to live, play, and relax in.

Our Values

Quality Materials

We use natural, breathable fabrics like cotton, linen, and rayon blends. They feel great against your skin, hold up wash after wash, and many are wrinkle-resistant. We avoid cheap synthetics that pill and fade.

On-Trend Designs

Our in-house designers study the latest fashion trends then put their own twist on them. We focus on classics with unique, eye-catching details to give our customers stylish options, not just basics.

Responsible Manufacturing

We proudly produce our clothing in factories that prioritize worker safety, fair wages, and ethical practices. We partner with suppliers using recycled fabrics and environmentally-friendly dyes too.

Affordable Prices

Dressing your family in quality clothes shouldn’t drain your wallet. Compared to big retailers, our prices are gentle on your budget. We pass significant savings on to you by selling direct-to-consumer online.

Excellent Service

We want every customer to have an amazing experience with us. Our helpful customer service team is available by phone, email, and chat to answer questions and handle any issues promptly.

Our Clothing

We make laidback, versatile pieces for men, women, boys, and girls. Here’s a preview of what we offer:

Men’s Apparel

Our men’s selection includes:

• Button-down shirts in solids, prints, and textured fabrics like oxford cloth. Choose short or long sleeves.
• Polos and tees made from soft cotton in crew and v-neck styles.
• Casual pants like chinos, joggers, and cargo pants to pair with our shirts. Multiple colors.
• Jean jackets and windbreakers for lightweight layers and wind protection.
• Cotton hoodies and crewnecks with kangaroo pockets to complete any outfit.

We have sizes S-3XL so every guy can experience the Craft Flow® difference.

Women’s Apparel

For ladies, we carry:

• Flowy blouses in fun prints, embroidery, and button details. Pair with jeans or trousers for work, weekends, and travel.
• Knit tees in a rainbow of colors. Super soft cotton/modal mixes.
• Stretchy leggings in ankle and capri lengths. Our proprietary fabric is squat-proof yet breathable.
• Drapey cardigans and kimonos ideal for layering over dresses and tanks.
• V-neck tees and lounge shorts for relaxing at home. So comfy!

Our women’s apparel comes in standard numerical sizes XS-XL for a perfect fit.

Boys’ Apparel

For the little guys, we make clothes that can keep up with his active lifestyle:

• Durable tees featuring his favorite characters, animals, graphics, and more.
• Button-downs in fun prints or solids for any occasion. Short and long sleeve available.
• Soft sweatpants and joggers with adjustable waistbands and cuffed hems.
• Denim and twill shorts for warm weather. Sturdy enough for playtime.
• Cozy fleece hoodies and pullovers to throw on for warmth. Kangaroo pocket for storing treasures.

Our boys’ clothes fit sizes 2T through 20 so you can shop the entire growth cycle with us.

Girls’ Apparel

For your stylish little lady, we have:

• Twirly dresses in cotton knits or woven fabrics. Some have matching bloomers.
• Graphic tees with glitter, ruffles, puff sleeves, and shirring details.
• Stretchy leggings in fun prints to mix & match. Wide waistbands prevent slipping.
• Knit skorts so she can play while staying covered up. Shorts under a skirt!
• Cozy sweatshirts and hoodies to cuddle in. Front pouch pockets add functionality.

Our girls’ styles fit little fashionistas from 2T through size 16.

Our Commitment to You

Since day one, our mission has been to help your family look and feel their best. We’ll continue working hard to deliver the quality, value, and service you deserve.

If you ever have feedback for us, please get in touch! We love hearing from our customers about how we can improve.

On behalf of the entire Craft Flow® team, thanks for being part of our story. We can’t wait to bring joy, confidence, and comfort to your family through our clothing.